Advertising Theory

Advertising Theory

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68.52 Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters… (mehr)


Verlag: Routledge (21. Februar 2012)

Format: EPUB

Seitenzahl: 648 Seiten

Dateigröße: 6 MB

Schutz: DRM

Sprache: Englisch

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