Marketing Management

Marketing Management

für 65,68$

65.68 Marketing Management http://covers.feedbooks.net/item/221369.jpg?t=1365004500 http://de.feedbooks.com/item/221369/marketing-management?locale=de&utm_medium=uwishlist&utm_source=amazon

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management.

In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds… (mehr)


Buchdetails  


Verlag: Routledge (14. Dezember 2011)

Format: EPUB

Seitenzahl: 584 Seiten

Dateigröße: 11,7 MB

Schutz: DRM

Sprache: Englisch


Siehe auch  


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