Learning from Failure to Maintain High Commitment and Performance

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Create an irresistible “Positioning Statement” that will make everyone want to know more about you!

The cliche “You never get a second chance to make a first impression” is absolutely right. And the way you answer the question, “What do you do for a living?” usually determines whether or not people will want to listen… (mehr)

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Create an irresistible “Positioning Statement” that will make everyone want to know more about you!

The cliche “You never get a second chance to make a first impression” is absolutely right. And the way you answer the question, “What do you do for a living?” usually determines whether or not people will want to listen to what you have to say. To get them engaged immediately...

If you liked this Element, read more from Mark Magnacca, including So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263).

Available in print and digital formats.