Business & economics / Marketing

Habit: The 95% of Behavior Marketers Ignore

von Neale Martin

This is the eBook version of the printed book.

Habit begins with a revolutionary premise–95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory,...

Tourism Marketing for Cities and Towns

von Bonita Kolb

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on...

Twitter 101: Everything You Need to Know about Twitter Marketing

von Lauren Dugan

Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter...

49 Marketing Secrets (That Work) to Grow Sales

von Ronald Finklestein

Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound...

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

von Michael Tasner

Hands-On Tactics, No Fluff!

Your Complete Guide to Profiting from Web, Mobile, Virtual Reality Worlds, Live Video, and Social Media Marketing!

• Boost leads, traffic, sales, market share, and more
• Capitalize...

Social Media 101: Tactics and Tips to Develop Your Business Online

von Chris Brogan

100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social...

How to Make Money Marketing Your Business on Facebook

von Clara Shih

The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies.

Like the Internet...

Get Seen: Online Video Secrets to Building Your Business

von Steve Garfield & David Meerman Scott

The era of online video has arrived—now make it work for your business

In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent...

Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers

von Don Sexton

Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these...

What Women Want: The Global Market Turns Female Friendly

von Paco Underhill

PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service...

Enchantment: The Art of Changing Hearts, Minds, and Actions

von Guy Kawasaki

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity....

Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter

von Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy...

Twitterville

von Shel Israel

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the...

The Next Evolution of Marketing : Connect with Your Customers by Marketing with Meaning: Connect with Your Customers by Marketing with Meaning

von Bob Gilbreath

THE NEW LAWOF MARKETING“The Next Evolution ofMarketing is a true beaconfor all brand builders.Many books claim that,Bob’s book delivers.”Jim Stengel, former GlobalMarketing Officer, Procter & Gamble“Some...

Customer Service: New Rules for a Social Media World

von Peter Shankman

This is the eBook version of the printed book.

How to use social and viral technologies to supercharge customer service - and avoid disasters along the way

• The breakthrough guide to leveraging social and...

The 7-Step System to Building a $1,000,000 Network Marketing Dynasty: How to Achieve Financial Independence through Network Marketing

von Joe Rubino

Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business....

MARKETS IN FASHION

von Patrik Aspers

Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this...

Unleashing the IdeaVirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers do the Marketing Thing for You.

von Seth Godin

The book that sparked a marketing revolution.

"This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready...

Establishing Your Major Social Media Objectives and Key Strategies

von Jamie Turner & Dr. Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in...

How to Integrate Social Media into Your Marketing Plan

von Jamie Turner & Dr. Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in...