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A/E/C Marketing Fundamentals: Your Keys to Success

von Ronald D. Worth, Holly R. Bolton & Julie Huval

Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find "A/E/C Marketing...


Hidden in Plain Sight

von Jan Chipchase & Simon Steinhardt

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as “one of the 50 smartest people...


Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader

von Mary CHRISTENSEN

As a direct sales leader, you get what you want by helping your team get what they want.


Twitter 101: Everything You Need to Know about Twitter Marketing

von Lauren Dugan

Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter...


How to Make Money Marketing Your Business on Facebook

von Clara Shih

The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies.

 

Like the Internet...


Sales Seduction - Why Do You Say Yes?

von Rhondalynn Korolak

Want to Influence More Prospects to Say "Yes" to Your Message? What you will discover in this book has the power to transform your results exponentially-because it will simplify your message, amplify retention,...


How to Integrate Social Media into Your Marketing Plan

von Jamie Turner & Dr. Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in...


49 Marketing Secrets (That Work) to Grow Sales

von Ronald Finklestein

Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound...


Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

von Michael Tasner

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing...


Positioning: The Battle for Your Mind: The Battle for Your Mind

von Al Ries & Jack Trout

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that...


Public Relations in the Nonprofit Sector: Theory and Practice

von Richard D. Waters

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely...


Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

von Bill Glazer

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing...


Giovanni Pintori. The Stark Tension between Flair and Discretion.

von Massimiliano Musina

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive...


Be a Party Plan Superstar: Build a $100,000-a-Year Direct Selling Business from Home

von Mary CHRISTENSEN

Let's get this party started! This one-of-a-kind guide shows direct sellers how to build and expand their party plan business.


Habit: The 95% of Behavior Marketers Ignore

von Neale Martin

Habit begins with a revolutionary premise–95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory, market research, and a preponderance of business...


What Women Want

von Paco Underhill

The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly."...


Enchantment: The Art of Changing Hearts, Minds, and Actions

von Guy Kawasaki

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity....


Advertising in a Digital Age: Best Practices for Adwords and Social Media Advertising

von Gabriela Taylor

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active...


Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter

von Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy...


Twitterville

von Shel Israel

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the...