Business & economics / International / Marketing

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

von Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Marketing Places

von Philip Kotler

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" --...

Building a Chain of Customers

von Richard J. Schonberger

Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions -- design, operations, accounting, and...

World Business: An e-Book Special Report

von The Staff of the Wall Street Journal

Several times a year, The Wall Street Journal publishes Special Reports on the subject of World Business. This ongoing feature is one of the most popular in both the print and interactive versions of the Journal...

Euromarketing and the Future

von Erdener Kaynak & Lynn R Kahle

Be prepared for the future of international marketing!

The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you...

British Manufacturing Overseas

von David Shepherd, Aubrey Silberston & Roger Strange

This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct...

Geomarketing: Methods and Strategies in Spatial Marketing

von Gérard Cliquet

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.

Demand varies according to location and can be measured...

International Strategic Marketing: A European Perspective

von J.B. McCall & Marilyn Stone

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful...

Free Trade Agreements: 20 Ways to Grow Your Business

von International Trade Administration (U.S.

The book provides detailed information on best prospects, insights on the economic and political situation, tips on business culture, free and low-cost assistance for entering each market and also describes...

European Perspectives in Marketing

von Erdener Kaynak

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!

From the editor:

Europe is not a homogenous mass market. It is rather a heterogeneous market with...

Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

von Emmanuel C. Alozie

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition...

Secrets of Success in Brand Licensing

von Andrew Levy

Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys....

Olympic Marketing

von Alain Ferrand, Jean-Loup Chappelet & Benoit Seguin

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors...

The Arab World Unbound: Tapping Into the Power of 350 Million Consumers

von Vijay Mahajan

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace

This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers,...

How U.S. Retail, Travel, and Hospitality Industries Can Attract Affluent Chinese Tourists

von Pierre Gervois

Affluent Chinese tourists are arriving in the United States, spend big, and can contribute to create millions of U.S. jobs. This book explains what U.S. companies must do to get a share of this growing business....

International Retail Marketing

von Christopher Moore, Margaret Bruce & Grete Birtwistle

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different...

Marketing in Japan

von Ian Melville

'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market.

If you are already operating any kind of business venture either in Japan or with Japan, or if you hope...

Marketing Management

von Lisa Peñaloza, Nil Toulouse & Luca Massimiliano Visconti

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing...

Pioneers in Marketing

von D.G. Brian Jones

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role...

Branding Post-Communist Nations

von Nadia Kaneva

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every...