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Mehr Optionen

Content Marketing 2016: Influencer, Topics and The Most Important Trends

von Communicate And Sell

Content Marketing has become a large industry. Almost all Fortune 500 corporations and myriads of SMBs invest billions of US-$ in their Content Marketing strategies. The market reflects this complex ecosystem:...


Diary of my Happy Moments

von Diana - Avgusta Stauer

"Diary of my Happy Moments" is a unique book, that combines beauty, fashion, and emotions of very positive energy. It will share with you little secrets of style, health and beauty, told by the testimonial of...


Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet

von Ron Kaufman

A breakthrough book that will surprise, delight, and uplift you,your organization, and your team. Ron Kaufman takes you on a journey into the new world of service. Through dynamic case studies and best-practice...


Setting the Table

von Danny Meyer

In October 1985, at age twenty-seven, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants—Union Square Cafe. Little more than twenty...


Microfarming for Profit: From Garden to Glory

von Dave DeWitt

This is a candid entrepreneur's guide on how to turn unused property into an efficient, fun, and profitable microfarm.


The Sushi Economy: Globalization and the Making of a Modern Delicacy

von Sasha Issenberg

The highly acclaimed exploration of sushi’s surprising history, global business, and international allure

One generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of...


Public House and Beverage Management: Key Principles and Issues

von Michael Flynn, Caroline Ritchie & Andrew Roberts

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.

'Public House & Beverage Management' introduces students to:

* Key players...


Airport Marketing

von Nigel Halpern & Anne Graham

In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the...


Shadows

von Alan Barker

In the early hours of 30 April 2003, twelve armed and uniformed officers accompanied by four plain-clothes detectives burst into Alan Barker's house. They stayed for hours, turning over rooms, seizing documents,...


Don't You Know Who I Am?

von Piers Morgan

'They say you can always remember where you where when pivotal moments happen, such as losing your virginity or Elvis dying. Let me add another to the list: the moment I sang a duet to the the "Macarena" with...


Tourism Marketing for Cities and Towns

von Bonita Kolb

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on...


American Icon: Alan Mulally and the Fight to Save Ford Motor Company

von Bryce G. Hoffman

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.

 

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry...


Professional Event Coordination

von Julia Rutherford Silvers

A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning

A must-have resource for every event planner, manager, caterer, and student, this in-depth...


But Wait ... There's More!

von Remy Stern

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the...


Australia - The Immigrant's Guide to Retail - Volume I

von Hymie Zawatzky

Retail is a real challenge in Australia. With migration to Australia, the opening of retail businesses by these new arrivals has been one of the driving factors in the growth of Australian retail sector This...


Street Smart Franchising

von Joe Mathews

This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the...


Restaurant Service Basics

von Sondra J. Dahmer & Kurt W. Kahl

An excellent training tool for both hospitality programs and working restaurant managers, Restaurant Service Basics, 2nd Edition considers the entire dining experience in situations ranging from formal to casual....


The Organization of Transport: A History of Users, Industry, and Public Policy

von Massimo Moraglio & Christopher Kopper

Over the past ten years, the study of mobility has demonstrated groundbreaking approaches and new research patterns. These investigations criticize the concept of mobility itself, suggesting the need to merge...


Success In The Barbeque Eatery

von Vincent Gabriel

The Barbeque Eatery is the institution that the locals find as the defining mark of the expatriate Australian and American communities in their own country.

If there is one expatriate, he sends home letters and...


Always In Fashion: From Clerk to CEO -- Lessons for Success in Business and in Life: From Clerk to CEO -- Lessons for Success in Business and in Life

von Mark Weber

An exclusive guided tour of the fashion industry--from the inside up

Mark Weber is the ultimate fashion insider. Starting his career as a clerk in a clothing store, he worked his way up to the "big time" in...